I have included this video not because of a urge for gratuitous opportunistic publicity (though this is a beneficial aspect) but because these are serious people who have taken their clothes off for a number of reasons; some for climate change, some because of environmental damage by cars, and some just to take their clothes off.

And if you were wondering what this could possibly mean to a business website then I urge you to consider the bravery and fortitude of these people. How scary is that? No clothes; wow.

Poor Yves St Laurent must be spinning in his newly dug grave; is this a threat to the clothing industry?

Come on someone sell them some clothes!